Business Pitch Dictionary by pitch.dog
Market sizing & growth · Core

Market growth

Also called: category growth

ELI5

How quickly the market is getting larger or smaller.

Used in conversation

“Separate nominal market growth from real volume growth.”

Definition

The change in market size over a stated period.

Here “Market growth” means: The change in market size over a stated period.

Pitch context

You will see “Market growth” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.