Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Marketing campaign

Also called: campaign

ELI5

A coordinated set of communications and actions intended to achieve a defined objective.

Used in conversation

“Can we trace marketing campaign back to a decision the team can act on?”

Pitch context

You will see “Marketing campaign” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.