Go-to-market models & channels · Working

Marketing-led growth

Also called: MLG

ELI5

A growth model in which campaigns, content and brand activity create most qualified demand.

Used in conversation

“Which segment owns the first proof point for marketing-led growth?”

Pitch context

You will see “Marketing-led growth” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.

U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16