Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Marketing technology

Also called: martech

ELI5

Software and systems used to plan, execute, automate and measure marketing.

Used in conversation

“Which audience, channel and period does marketing technology cover?”

Pitch context

You will see “Marketing technology” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.