Business Pitch Dictionary by pitch.dog
Markets, industries & categories · Core

Mass market

Also called: broad market

ELI5

A very large group of customers served with a common offer.

Used in conversation

“The current service model cannot support a mass market.”

Definition

A broad market with many customers and relatively standardised needs.

Here “Mass market” means: A broad market with many customers and relatively standardised needs.

Pitch context

You will see “Mass market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.