Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Material connection

Also called: paid relationship

ELI5

A relationship that could affect the credibility or weight an audience gives an endorsement.

Used in conversation

“Counsel wants material connection clarified before anyone signs.”

Pitch context

You will see “Material connection” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.