Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Media mix

Also called: channel mix

ELI5

The combination of channels used in a campaign or plan.

Used in conversation

“Which audience, channel and period does media mix cover?”

Pitch context

You will see “Media mix” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Channel mixThe search label “Channel mix” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.