Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Channel mix

Also called: media mix

ELI5

The allocation of activity across marketing or distribution channels.

Used in conversation

“Can we trace channel mix back to a decision the team can act on?”

Pitch context

You will see “Channel mix” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Media mixThe search label “Channel mix” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.