Prototype, MVP, pilot & release stages · Working

Minimum marketable product

Also called: MMP

ELI5

The smallest version ready to market and sell.

Used in conversation

“The minimum marketable product needs billing and support.”

Definition

The smallest product that can be sold or launched credibly to a target market.

Here “Minimum marketable product” means: The smallest product that can be sold or launched credibly to a target market.

Pitch context

You will see “Minimum marketable product” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches prototype, mvp, pilot & release stages.

Why it matters: It helps a reader interpret prototype, mvp, pilot & release stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.

Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16