Business Pitch Dictionary by pitch.dog
Commercial terms & deal structure · Specialist

Most-favoured customer

Also called: MFC, most-favored customer

ELI5

A clause granting a customer pricing or terms at least as favourable as those given to specified others.

Used in conversation

“The draft mentions most-favoured customer, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Most-favoured customer” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches commercial terms & deal structure.

Why it matters: In commercial terms & deal structure, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 3

Direct term-level sources and supporting source families.