Business Pitch Dictionary by pitch.dog
Software delivery & architecture · Working

Native integration

Also called: built-in integration

ELI5

A built-in connection between products.

Used in conversation

“The native integration supports automatic user provisioning.”

Definition

An integration built and maintained as part of a product rather than through custom middleware.

Here “Native integration” means: An integration built and maintained as part of a product rather than through custom middleware.

Pitch context

You will see “Native integration” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches software delivery & architecture.

Why it matters: It helps a reader interpret software delivery & architecture without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Direct term-level sources and supporting source families.