Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

Needs-based segmentation

Also called: need-state segmentation

ELI5

Group customers by what they need.

Used in conversation

“Needs-based segmentation produced three distinct offers.”

Definition

Grouping customers by the outcomes, problems or needs that drive choice.

Here “Needs-based segmentation” means: Grouping customers by the outcomes, problems or needs that drive choice.

Pitch context

You will see “Needs-based segmentation” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.