Business Pitch Dictionary by pitch.dog
Markets, industries & categories · Core

New market

Also called: market expansion area

ELI5

A market the company has not served before.

Used in conversation

“Entering the new market requires a different channel.”

Definition

A customer, geographic or category arena not previously served by the organisation.

Here “New market” means: A customer, geographic or category arena not previously served by the organisation.

Pitch context

You will see “New market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.