Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Outbound lead

Also called: outbound prospect

ELI5

A potential customer approached proactively by the seller.

Used in conversation

“The account plan should show how outbound lead affects the next step.”

Pitch context

You will see “Outbound lead” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.