Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Persona

Also called: customer persona, buyer persona

ELI5

A research-informed representation of a user or customer type.

Used in conversation

“Define persona before we compare campaign performance.”

Pitch context

You will see “Persona” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Buyer personaThe search label “Buyer persona” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.