Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Problem interview

Also called: discovery interview

ELI5

An interview about the customer's real problem.

Used in conversation

“In the problem interview, ask about the last time it happened.”

Definition

A customer conversation focused on current behaviour, problems and alternatives rather than pitching a solution.

Here “Problem interview” means: A customer conversation focused on current behaviour, problems and alternatives rather than pitching a solution.

Pitch context

You will see “Problem interview” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.