Product vision, strategy & roadmaps · Core
Product principle
Also called: design principle
ELI5
A rule that helps teams make consistent product choices.
Used in conversation
““Clarity before configuration” is a product principle.”
Definition
A reusable rule that guides product decisions and resolves recurring trade-offs.
Here “Product principle” means: A reusable rule that guides product decisions and resolves recurring trade-offs.
Pitch context
You will see “Product principle” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product vision, strategy & roadmaps.
Why it matters: It helps a reader interpret product vision, strategy & roadmaps without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
- National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16