Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Working

Product-qualified lead

Also called: PQL

ELI5

A user or account whose product behaviour indicates sales or conversion potential.

Used in conversation

“Who can verify product-qualified lead on the buyer’s side?”

Pitch context

You will see “Product-qualified lead” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.