Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Product usage

Also called: usage

ELI5

Observable use of a product, feature or service under a defined measure.

Used in conversation

“Who owns the recovery plan if product usage moves in the wrong direction?”

Pitch context

You will see “Product usage” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.