Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Prospecting

Also called: sales prospecting

ELI5

Systematic identification and outreach to potential customers.

Used in conversation

“Who can verify prospecting on the buyer’s side?”

Pitch context

You will see “Prospecting” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.