Business Pitch Dictionary by pitch.dog
Greenwashing, evidence & assurance · Core

Purpose washing

Also called: values washing, mission washing

ELI5

Claiming a social purpose without credible alignment in decisions or operations.

Used in conversation

“The number is useful only if everyone calculates purpose washing the same way.”

Pitch context

You will see “Purpose washing” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Social washingThe search label “Purpose washing” can route to both entries.
Sources & evidence · 8

Direct term-level sources and supporting source families.