Business Pitch Dictionary by pitch.dog
Business & revenue models · Working

Razor-and-blades model

Also called: razor blade model

ELI5

Sell the main device cheaply and earn from repeat supplies.

Used in conversation

“The razor-and-blades model fails if customers can avoid the consumables.”

Definition

A model selling a durable base product cheaply while earning recurring margin from complementary consumables.

Here “Razor-and-blades model” means: A model selling a durable base product cheaply while earning recurring margin from complementary consumables.

Pitch context

You will see “Razor-and-blades model” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.