Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Reactivation

Also called: win-back

ELI5

Return of a previously inactive or churned customer to active use or purchase.

Used in conversation

“The number is useful only if everyone calculates reactivation the same way.”

Pitch context

You will see “Reactivation” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.