Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Core

Revenue run rate

Also called: run-rate revenue

ELI5

An annualised projection based on a recent revenue period; it is not the same as contracted recurring revenue.

Used in conversation

“Keep revenue run rate on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Revenue run rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.