Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Sales cycle

Also called: deal cycle

ELI5

The elapsed time from a defined starting point to closing or another sales outcome.

Used in conversation

“Who can verify sales cycle on the buyer’s side?”

Pitch context

You will see “Sales cycle” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.