Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Sales pipeline

Also called: deal pipeline

ELI5

The set of active sales opportunities, organised by stage and expected value.

Used in conversation

“The account plan should show how sales pipeline affects the next step.”

Pitch context

You will see “Sales pipeline” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Sales funnelA funnel aggregates movement and conversion across stages; a pipeline tracks live deals and expected value.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.