Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Sales funnel

Also called: purchase funnel

ELI5

A stage model showing how potential buyers narrow from awareness to purchase.

Used in conversation

“The account plan should show how sales funnel affects the next step.”

Pitch context

You will see “Sales funnel” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Sales pipelineA funnel aggregates movement and conversion across stages; a pipeline tracks live deals and expected value.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.