Business Pitch Dictionary by pitch.dog
Business pitch formats & situations · Core

Sales pitch

Also called: commercial sales pitch

ELI5

A presentation designed to win a customer.

Used in conversation

“Tailor the sales pitch to the buyer's actual problem, not the feature list.”

Definition

A persuasive explanation of why a buyer should choose a product, service or proposed solution.

Here “Sales pitch” means: A persuasive explanation of why a buyer should choose a product, service or proposed solution.

Pitch context

You will see “Sales pitch” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business pitch formats & situations.

Why it matters: It helps a reader interpret business pitch formats & situations without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.