Sales velocity
Also called: pipeline velocity
ELI5
A number showing how quickly qualified opportunity value converts into revenue or bookings.
Used in conversation
“Keep sales velocity on the dashboard, but show the definition and reporting period beside it.”
Definition
A measure of how quickly qualified opportunity value converts into revenue or bookings.
Here “Sales velocity” means: A measure of how quickly qualified opportunity value converts into revenue or bookings.
Pitch context
You will see “Sales velocity” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales forecasting & productivity.
Why it matters: It helps a reader interpret sales forecasting & productivity without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Pipeline velocityThe search label “Pipeline velocity” can route to both entries.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16