Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Working

Seat expansion

Also called: user expansion

ELI5

Revenue or usage growth caused by adding users or licences.

Used in conversation

“The number is useful only if everyone calculates seat expansion the same way.”

Pitch context

You will see “Seat expansion” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.