Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Working

Shopper marketing

Also called: retail activation

ELI5

Activity designed to influence people near or during purchase.

Used in conversation

“Can we trace shopper marketing back to a decision the team can act on?”

Pitch context

You will see “Shopper marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.