Business Pitch Dictionary by pitch.dog
Purpose, goals & strategic direction · Working

Strategic intent

Also called: strategic ambition

ELI5

A big direction that focuses the organisation over time.

Used in conversation

“The strategic intent is clear, but the choices beneath it are not.”

Definition

A long-term directional ambition that concentrates organisational effort beyond current resources or position.

Here “Strategic intent” means: A long-term directional ambition that concentrates organisational effort beyond current resources or position.

Pitch context

You will see “Strategic intent” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches purpose, goals & strategic direction.

Why it matters: It helps a reader interpret purpose, goals & strategic direction without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.