Strategic plan
Also called: corporate strategy plan
ELI5
A plan for where the organisation will focus and how it will win.
Used in conversation
“The strategic plan needs explicit trade-offs.”
Definition
A document setting out strategic direction, priorities, choices, initiatives and measures over a multi-year horizon.
Here “Strategic plan” means: A document setting out strategic direction, priorities, choices, initiatives and measures over a multi-year horizon.
Pitch context
You will see “Strategic plan” in business pitches, proposals, executive summaries and decision decks when the discussion reaches supporting documents & leave-behinds.
Why it matters: It helps a reader interpret supporting documents & leave-behinds without confusing the measure, decision, role or evidence being discussed.
Connected terms
- StrategyStrategy is the set of choices about where and how to compete or create value; a strategic plan records initiatives, owners, resources and timing used to execute those choices.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16