Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Target market

Also called: chosen market

ELI5

The group of customers an organisation chooses to serve.

Used in conversation

“Which audience, channel and period does target market cover?”

Pitch context

You will see “Target market” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Ideal customer profileA target market is a broad group the business may serve; an ideal customer profile narrows the organisations or accounts that are the strongest fit.
Sources & evidence · 6

Direct term-level sources and supporting source families.