Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Threat of new entrants

Also called: entry threat

ELI5

How easy it is for new competitors to arrive.

Used in conversation

“Regulation lowers the threat of new entrants but raises compliance cost.”

Definition

The likelihood that new competitors can enter and challenge incumbents.

Here “Threat of new entrants” means: The likelihood that new competitors can enter and challenge incumbents.

Pitch context

You will see “Threat of new entrants” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.