Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Threat of substitutes

Also called: substitution threat

ELI5

The risk that customers choose a different kind of solution.

Used in conversation

“Spreadsheets remain the largest threat of substitutes.”

Definition

The likelihood that customers can solve the same need through a different product, method or category.

Here “Threat of substitutes” means: The likelihood that customers can solve the same need through a different product, method or category.

Pitch context

You will see “Threat of substitutes” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.