Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Core

Total contract value

Also called: TCV

ELI5

The total contracted value across the full term, subject to stated inclusions and assumptions.

Used in conversation

“The draft mentions total contract value, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Total contract value” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Annual contract valueACV annualises or measures contract value for one year; TCV covers the total committed contract term under the stated method.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.