Business Pitch Dictionary by pitch.dog
Culture, transformation & change · Core

Trust

Also called: organisational trust

ELI5

Willingness to rely on others under uncertainty and perceived vulnerability.

Used in conversation

“What behaviour should be different after trust?”

Pitch context

You will see “Trust” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches culture, transformation & change.

Why it matters: In culture, transformation & change, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Connected terms

  • Brand trustThe search label “trust” can route to both entries.
Sources & evidence · 2

Direct term-level sources and supporting source families.