Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Core

Value-based pricing

Also called: value pricing

ELI5

Setting price in relation to the value perceived or realised by the customer.

Used in conversation

“The pricing slide needs to separate value-based pricing from the commercial assumptions around it.”

Pitch context

You will see “Value-based pricing” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.