Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Value selling

Also called: value-based selling

ELI5

A sales approach connecting the offer to measurable customer outcomes and economic value.

Used in conversation

“Who can verify value selling on the buyer’s side?”

Pitch context

You will see “Value selling” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.