Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Viral cycle time

Also called: viral loop time

ELI5

Average time required for one referral or viral generation cycle.

Used in conversation

“How are we defining viral cycle time in this deck?”

Pitch context

You will see “Viral cycle time” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.