Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Viral loop

Also called: user referral loop

ELI5

A growth loop in which users cause other users to join or engage.

Used in conversation

“The growth review needs to show the trade-off behind viral loop.”

Pitch context

You will see “Viral loop” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.