Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Voice of customer

Also called: VoC

ELI5

Systematic collection and use of customer needs, feedback and experience.

Used in conversation

“Who owns the recovery plan if voice of customer moves in the wrong direction?”

Pitch context

You will see “Voice of customer” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.