Go-to-market models & channels · Core
White-label
Also called: private-label
ELI5
A product made by one organisation and branded or sold by another as its own.
Used in conversation
“The go-to-market plan needs to explain how white-label turns into repeatable demand.”
Pitch context
You will see “White-label” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.
Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Private labelThe search label “Private label” can route to both entries.
- White-label brandThe search label “White-label” can route to both entries.
- White-label productThe search label “White-label” can route to both entries.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16