Advertising
Director’s treatments, creative choices and the work behind a bid.
400 articles · One way into the work.
400 articles · Page 11 of 17
Turn a Treatment Into a Portfolio Case Study Without Claiming It Won the Job
Credit Treatment Collaborators for the Work They Actually Did
Make a Treatment Readable Beyond Its Visual Layout
Why Your Treatment’s Fonts Change After Export or Handoff
Build a Treatment’s Page Rhythm Around How the Commercial Unfolds
Build an InDesign Preflight Profile for a Treatment Handoff
Hand-Letter an Original Title for a Commercial Treatment
Build a Reference Lightbox for a Web Treatment Without Losing Context
Make a Printable PDF Edition of a Web Treatment Without Losing Content
Prepare a VFX Shot Turnover for a Commercial Pitch Test
Storyboard a 360-Degree Commercial Without Assuming Where the Viewer Looks
The Motion Test Stutters in Preview. Check Playback Before Changing the Edit
Review a Commercial Treatment for the Film It Actually Promises
Make a Visual Metaphor the Commercial’s Viewer Can Follow
Pitch a Commercial Built Entirely From Existing Footage
Turn Agency and Client Notes Into a Workable Treatment Revision
Pitch a Charity Commercial Without Turning People Into Proof of Need
Pitch a Brand Film About Work Without Erasing the Workers
Direct the Hands in a Product Commercial, Not Just the Product
Use Documentary Texture Without Pretending Staged Events Are Real
Shorten a Treatment Without Cutting the Film Out of It
Pitch a Looping Commercial That Still Gives the Viewer an Ending
Make a Commercial’s Split Screen Do More Than Fit Two Shots
Pitch a Puppet Commercial Without Treating the Puppet as a Small Human