Pitch Dictionary by pitch.dog
Agency, client & brand roles · Working

Account director

Also called: business director

ELI5

An agency client-service lead responsible for relationship, scope, communication and delivery.

Used in conversation

“The account director needs the latest materials before the next agency call.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.