Pitch Dictionary by pitch.dog
Agency, client & brand roles · Working

Advertiser

Also called: client, brand

ELI5

The brand or organisation paying for advertising and seeking a communication outcome.

Used in conversation

“Let’s confirm the advertiser before the director starts the next treatment draft.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • BrandThe search label “Brand” can route to both entries.
  • ClientThe search label “Client” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.