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Dictionary by pitch.dog
Agency, client & brand roles · Core

Advertising agency

Also called: agency

ELI5

A company engaged to develop strategy, creative work, media or production oversight for an advertiser.

Used in conversation

“Can the advertising agency join the next agency call?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • AgencyThe search label “Agency” can route to both entries.
When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.