Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Specialist

Advertising aspect ratio

Also called: ratio

ELI5

The width-to-height shape required for a campaign output, such as 16:9, 9:16 or 1:1.

Used in conversation

“Let’s confirm the advertising aspect ratio before the director starts the next treatment draft.”

Pitch context

You may encounter “Advertising aspect ratio” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.