Pitch Dictionary by pitch.dog
Usage, talent & commercial rights · Specialist

Advertising buyout

Also called: usage buyout

ELI5

A payment arrangement covering agreed future uses of someone’s work or performance, instead of paying each use separately.

Used in conversation

“The buyout covers two years of online and television use in the agreed territories.”

Definition

A negotiated payment intended to cover specified uses, whose scope must be stated rather than assumed unlimited.

Here “Advertising buyout” means: A negotiated payment intended to cover specified uses, whose scope must be stated rather than assumed unlimited.

Pitch context

You may encounter “Advertising buyout” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.